Alyson Hogg established Vita Liberata in 2003 and as CEO she remains the driving force behind its success. In the course of developing the range Alyson has become one of the most authoritative voices in the industry, taking an entirely new approach to move away from negative connotations around self tanning, towards natural, odourless, pure formulations that guarantee flawless results.
“ I am passionate about creating real alternatives to sun exposure. We use the smartest technology and the purest ingredients to deliver the most natural results. Choose with confidence. Every product was made with you in mind.”
WHO WE ARE
Vita Liberata are passionate experts in luxury tanning and skincare. From our Irish base we created the world’s first odourless tan in 2007 and became the world’s first non-toxic tan brand in 2011.
WHAT WE STAND FOR
We believe in making no-compromise products. We only create products that are completely non-toxic, organic, free from parabens, alcohol and perfume.
WHAT WE OFFER
With a range of cutting edge tanning formulas to suit every skin type.
Our unique moisture locking system hydrates, conditions and nourishes skin.
With products that smooth, moisturise and diminish imperfections.
With Broad Spectrum SPF products and ingredients rich in antioxidants.
WHAT MAKES US UNIQUE
MOISTURE LOCKING SYSTEM
The combination of ingredients in our products combined with our unique moisture locking system draws water to the surface of the skin and locks it there for 72 hours, creating very soft skin and a perfect fade every time.
ORGANIC ANTI AGE INGREDIENTS
All of our products are bursting with certified organic extracts that are kind to skin, offering anti age benefits and conditioning. This enhances the natural-looking tan result as the skin is smooth, even and plump – the perfect base for tanning.
EASY & QUICK DRYING APPLICATION
Due to our unique formulation, Vita Liberata tan solution dries on contact with skin so you can dress with confidence after just 5 minutes.
ODOUR REMOVE™ Thanks to Odour Remove™ technology, in an independent survey of 200 participants, 99% said Vita Liberata had no smell on the skin.
PERFECT FADE The non-toxic and organic nature of our products combined with our unique moisture locking system means all Vita Liberata tans dry instantly and fade perfectly. No snakeskin, patching or streaking; just a gentle fade to nothing, like a natural tan.
NON-TOXIC We have removed all toxic ingredients from our products. While fairly innocuous in themselves, ingredients on the Toxic List can create carcinogenic substances such as formaldehyde when combined in a formula. Paraben preservatives have raised concerns due to their association with breast cancer tumours and perfume and alcohol are extremely drying to the skin so these are not added to any of our products.
LOVED BY VIP & CELEBRITIES
Vita Liberata is widely regarded as Hollywood’s best kept skin secret! Offering odour-free, natural looking tanning and lasting skin enhancing results that keep people thinking ‘has she or hasn’t she?’, it’s no wonder Vita Liberata has a host of celebrity and A-List makeup artist fans!
Some of our most high profile clients include actress Sofia Vergara, Sienna Miller, Alessandra Ambrosio, Kim Kardashian, Emma Watson, Alicia Keys, Kayla Itsines, Sarah Hyland, Lea Michele, Lais Ribeiro and Rosie Huntington-Whitely. Pictured to the right are Hailey Baldwin, Rita Ora, Lucy Hale and Bradley Cooper (used whist filming ‘A Star is Born’) all glowing in their Vita Liberata tans!
As well as being a red-carpet skin finishing secret, Vita Liberata products are also used to create the natural glow on the Victoria’s Secret Fashion Show Catwalk where the likes of Gigi Hadid and Kendall Jenner were given a Vita Liberata glow by makeup artist Kristyn Pradas!