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About Us

Our Story

Encore Beauty was founded in 2005 by mother/daughter business partners, Maureen Bartlett and Shannon Earls and it continues to be proudly, an award-winning, family, Australian owned clean beauty distribution company. Initially created to launch the professional makeup collection, SLA Paris, created by Serge Louis Alvarez, in Australia and New Zealand, Encore Beauty now represents a vast portfolio of exceptional natural & cruelty free cosmetic lines.

Encore Beauty is passionate about premium, professional, natural and organic products and is deeply concerned about the environment and animal welfare. We ensure that every brand that we represent is ethical, natural and cruelty free, whilst being professional, high-quality and effective and results driven.

Encore Beauty is dedicated to providing our clients with the highest quality products, the latest makeup techniques from the master, Serge Louis Alvarez, in our own SLA makeup academy, advanced skincare and retail training and outstanding service to support our exceptional products.

Encore Beauty currently distributes to day spas, salons, retail outlets, online stores, department stores, pharmacies, makeup stores, makeup schools, television networks and makeup artists across Australia and New Zealand.

For more information on any of our product lines or to book in to visit our showroom please contact our Head Office on (02) 9686 3488 or 1300 770 428.

Download our Encore Beauty Brand Portfolio here

To keep up to date with our latest product launches, news and updates please follow us on

The SLA Makeup Studio and Encore Beauty Store

The SLA Makeup Studio and Encore Beauty Store

Encore Beauty was founded in 2005 and we opened our first store, The SLA Makeup Studio and SLA Academy in Balmain, Sydney in December 2009. We are now centrally located on one of Sydney’s most major roads, Victoria Rd in Gladesville.

The SLA Makeup Studio/Encore Beauty Store is a destination to experience the full range of Serge Louis Alvarez products for makeup artists, students and individuals who are quality makeup devotees. If it is a full makeup pampering and learning experience that you are after, then look no further than the SLA Makeup Studio/Encore Beauty.  Whether you are looking for a gift for a loved one, or a new look for yourself, the experienced Encore Beauty Team are trained to help you with whatever it is you require.

Gift vouchers are available, and can be redeemed on product, makeovers or private makeup lessons or workshops. Vouchers are available for purchase for any value.

An ideal opportunity to update your individual look is to have a private makeup lesson or participate in a group workshop. Why not gather a few friends or work colleagues and book your own private group workshop!

The SLA Makeup Academy

The SLA Academy Sydney, located in Gladesville, is a private college delivering training to aspiring makeup artists, individuals hungry for makeup and styling education and professionals looking to update and further their training.

We provide a range of different professional courses including two-day masterclasses, a 12 week Beauty, Bridal & Editorial Course, Weekend Courses – the Principles of Makeup Design Course and the Advanced Bridal Makeup Course, evening courses in SFX, Film & TV and Theatre and Stage Makeup and special makeup and styling courses for both business women and individuals looking to update their look and learn how to apply their own makeup. We also run a range of Teen Courses including a 1-day personal makeup workshop and a school holiday makeup Boot Camp which teaches 16-25yr olds how to present yourself and an introduction to makeup artisty!

We deliver training to those wanting to gain industry relevant knowledge and expertise into the world of makeup and beauty. Our professional courses prepares an artist to step into positions in retail, fashion, bridal or sales.

The first offical SLA Academy was created in Paris and in 2009 we launched the Academy in Sydney, Australia. We were the 3rd SLA Academy licensed in the world. When the founders of Encore Beauty Maureen Bartlett and Shannon Earls visited the Paris location, they were inspired to bring the SLA training philosophy back to Sydney. Other SLA Academies are found in Paris, France, Canada, Cyprus and Vilnius, Lithuania.

For more information please visit or phone 1300 770 428.

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