About Us

Welcome to Encore Beauty

Founded in 2005 by the dynamic mother-daughter duo, Maureen Bartlett and Shannon Earls, Encore Beauty has evolved into a leading force in the Australian and New Zealand beauty industry. We are an award-winning, family-owned clean beauty distribution company committed to delivering exceptional natural and cruelty-free cosmetic products.

Our Journey

Encore Beauty began with the launch of SLA Paris, a professional French makeup collection created by the renowned Serge Louis Alvarez, in Australia and New Zealand. From this solid foundation, we have expanded our portfolio to include a wide range of premium natural and organic beauty lines. Each brand we represent shares our core values: ethical practices, high quality, and a deep respect for the environment and animal welfare.

Our Commitment

At Encore Beauty, we are passionate about providing professional, natural, and organic products. We meticulously ensure that every brand we partner with is ethical, cruelty-free, and results-driven. Our dedication extends beyond product quality; we are deeply invested in the environment and the welfare of animals.

Our Philosophy

Our philosophy is to source the very best natural, organic, and clean cosmetic products that are free from parabens, harmful chemicals, and preservatives of concern. Every product in our portfolio must be cruelty-free, reflecting our unwavering commitment to ethical beauty. Encore Beauty guarantees that every product range we select to exclusively import and distribute is ethical, responsibly manufactured, environmentally friendly, and unique.

For our trade customers, we believe that every one of our brands will add a new dimension to your day spa, hair or beauty salon, pharmacy, barber shop, department store, gift store, e-commerce business, perfumery, or freelance makeup artist business. To support this, we provide industry training, ensuring you can offer the best to your customers.

Professional Excellence

Our commitment to excellence is evident in our SLA makeup academy, where we offer training in the latest techniques from the master, Serge Louis Alvarez. We also provide advanced skincare and retail training, ensuring our clients have the knowledge and skills to fully utilise our exceptional products.

Our Reach

We proudly distribute to a diverse range of outlets, including day spas, salons, retail stores, online shops, department stores, pharmacies, makeup schools, and even television networks across Australia and New Zealand.

Join Us

At Encore Beauty, we believe in the power of natural beauty. Join us in our journey to bring the best of clean, ethical, and effective beauty products to Australia and New Zealand. Explore our exceptional brands and discover how we can enhance your business and your skin.

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Please reach out to us for more information or to become a part of our growing family of satisfied clients. Together, we can make a difference in the world of beauty!