SLA Paris is the culmination of over 30 years of design and development by French creator and visionary, Serge Louis Alvarez. Monsieur Alvarez has been hailed by both professionals and consumers as “The Professor” of professional makeup. SLA is constantly innovating and advancing the world of makeup artistry from his eco friendly laboratory and factory in Valence, in the South of France where SLA Paris is designed, manufactured and marketed.
The professional and natural SLA collection is distributed to more than 320 beauty schools in France. Over 17,000 students work with SLA in France alone. SLA is distributed to 5 Star Day Spas and Salons, Makeup Schools, Professional Makeup Artists, and Film and TV Channels in Australia and New Zealand by Encore Beauty.
SLA Paris is a natural makeup range formulated with no parabens and no phenoxyethanol. SLA Paris is cruelty FREE, no products are tested on animals!
DESIGNED BY A PRO ARTIST – SLA Paris is designed and manufactured by the “Professor”of makeup artistry Serge Louis Alvarez. Serge Louis Alvarez has had an incredible career in the Professional Makeup industry, including being the Director of the Paris Opera and Director of the Paris Theatre, and working with famous Fashion Designers such Paco Rabanne. He designed his first products in 1984 and opened his public company SLA Creation in 1992.
MADE IN FRANCE – SLA Paris is formulated and manufactured in our own laboratory and facility in Valence in the South of France.
CRUELTY FREE – Our products are NOT tested on animals.
NATURAL FORMULATIONS – are products are paraben free, phenoxyethanol free and in some cases are also comprised of organic ingredients.
ENVIRONMENTALLY FRIENDLY – SLA Paris is releasing refillable packaging where possible across the range (eye shadows and powders initially) which is both better for the environment with less plastic in landfill but also better economically speaking for the consumer.
MICRONISATION AWARD – In 2013 SLA Paris was awarded with the Prix H.Pierantoni de L’Innovation (Innovation Award) for the exclusive Micronisation System that they created. Our powders are now 10 times finer than any other powder manufactured by conventional methods. In 2014 SLA Paris was awarded with the Prix H.Pierantoni de L’Innovation (Innovation Award) again for developing a QR Code system per product (with application and training information) that was found inside every packaged product.
HIGH PIGMENTATION – Our pigment level is between 50-60%